Today, Wednesday June 30th, has been designated Social Media Day and as an SEO Consultant I must pay homage!

Social Media Day is a day to celebrate the revolution of media becoming social.

You can celebrate with Mashable and thousands of your friends by connecting with meetups in your area or watching live streams of events from all around the World at http://mashable.com/2010/06/30/watch-worldwide-social-media-day-live-streams/

You can also keep up with the celebration on Twitter by tracking and following @mashSMday or #smday.

Enjoy Social Media Day!

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It may surprise you to know that all so-called SEOs don’t agree on everything!

There’s an awful lot of talk about whether meta tags are still relevant or not. I read a lot of SEO blogs and articles and continually see SEOs ranting and raving about whether Google, Yahoo, and Bing use the meta description and other meta tags as part of their ranking algorithm or not.

My take? I say it doesn’t matter! Who cares whether Google uses the meta description as a ranking factor (they don’t, by the way). Are you going to stop using the meta description tag based on this knowledge? I should hope not.

Your meta description tag is a big part of your overall site content strategy. It contains the text (copy) that actually appears under your web page’s title in the search engine results. (See example below.)

A well-written meta description and title can make all the difference in the world as to whether someone clicks on your link as opposed to someone elses. Think about it. Look at the example listings above for the keyword “trek mountain bikes”. Which one is more enticing to you? Which one would you click on?

Optimizing things like your page title, description, headings, sub-headings and alt text is important whether they are part of the search engine’s ranking algorithm or not. They tell people and the search engines what your web page or blog is all about.

They matter! They matter a lot!

Agree, disagree? I’m interested to know what you think.

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Who are YOUR prospects?

June 18, 2010

Before you embark on intensive keyword research for your website or blog, make sure you really know who your prospects are.
I know what you’re thinking… Dah, that’s obvious, Mary. But you’d be surprised how many small business owners don’t have a good handle on who their online audience really is.
So, ask yourself these questions upfront:

Who [...]

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Too busy working to blog?

June 16, 2010

What do you do when you’ve been too busy working to blog?
Well, I’m not sure…
Should I just fold up the blog and never blog again?
Should I apologize to the blogging Gods and promise to do better? After all, there’s no one else out there to apologize to. Any followers I might have had have surely [...]

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BlogPaws SEO Presentation

April 9, 2010

Here’s the link to my 5 Key SEO Elements for Bloggers Power Point presentation for all those pet bloggers at BlogPaws!
Grab it if you want it…
BlogPaws ROCKS!

Your 2 Cents
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SEO mumbo-jumbo?

April 7, 2010

I am often amazed and sometimes amused at the questions and comments I receive from local business owners about search engine optimization (SEO).
I attended a local business organization meeting just the other day. I was speaking to a representative from a well-known marketing agency here in Richmond, Virginia. When I told her what I did [...]

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