November 2005

The first stop for millions of shoppers today is a search engine.These shoppers are savvy search engine users. They search for specific brand names and products. They compare prices and locate local merchants.
Shoppers use detailed keywords to find exactly what they’re looking for. Search engine advertising puts retail ads in front of these motivated shoppers [...]

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I don’t know about you, but I’d much rather stay home than fight the crowds at the stores today. The thought of going to the Mall on “Black Friday” actually scares the jolly out of me. It’s horrifying how otherwise mild-mannered people, who have just spend a day giving thanks, can so easily turn into [...]

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Buying Cycle

When weighing options for building your brand awareness or driving lead generation and sales, consider the following:

Nearly 8 out of 10 tech BtoB users type keywords into a search engine to find manufacturer, content, and distributor sites. – Source: Insight Express, September 2004

63.9 percent of BtoB users make search their first stop [...]

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Search Engine Strategies 2005 Goes to ChicagoDecember 5-8 @ Hilton Chicago
The premier event for search engine marketing and optimization! This conference series keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines [...]

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Don’t think for a moment that your local customers aren’t looking for you, your products or services online.

70% of U.S. households use the web to help make decisions when shopping locally for products or services -Source: Kelsey Group, 2005
Over 400 million local searches are done each month. More than double just one year ago -Source: [...]

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