From the monthly archives:
Finally, Google AdWords advertisers, like Yahoo Search Marketing advertisers, can bid different amounts for ads that show up on content sites (sites that are part of Google’s content network) versus those that show up on Google’s search pages.
Many savvy AdWords advertisers have opted out of having their ads shown on content pages because the quality [...]
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YAHOO! SEARCH MARKETING recently notified search marketers that text ads would be limited to 70 characters (which matches the current text ads limitation for Google AdWords). Previously, Yahoo allowed marketers to include up to 190 characters in their ads.
There seems to be a lot of speculation as to why Yahoo made this change. Some say [...]
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DMOZ
Yahoo Directory
Microsoft bCentral
Best of the Web
GoGuides
JoeAnt.com
Gimpsy
Uncover The Net
Site-Sift
Business.com
–Source: Search Engine News, November 1, 2005
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.
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Write customer-focused content that appeals to your target audience.
Remember that your Web site should be focused on your audience first and appeal specifically to their interest. When writing your Web copy, think about what your customer needs are. What are they looking for? What problem are they trying to solve? What do they need?
Some of [...]
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As Google wraps up “Jagger” (it’s most recent major index update) many have found that their website’s have fallen dramatically in the search engine’s rankings.
Is your site one of these? If so, your webmaster or SEO consultant may have been using some bad, outdated linking strategies.
According to Search Engine News, many of the sites that [...]
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Adjust Bids on Search and Content Sites Separately
Use More 2nd or 3rd Tier Keywords
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.
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