From the monthly archives:
Top search engines by user experience: Google, Yahoo!, Ask by ZDNet’s ZDNet Research — Keynote study of search engine user experience put Google at the top of list of preferred search engines in North America. Google was followed by Yahoo! Search, Ask, MSN Search and AOL Search. Yahoo! performs most competitively with Google in [...]
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The average monthly share for January 2005 through November 2005
Google = 46.7%Yahoo = 22.0%MSN = 12.4%AOL = 5.8%
–Source: Nielsen/NetRankings
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.
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Online Extra: Search Advertising by the Numbers BusinessWeek — January 23, 2006Using online lender E-Loan as a case study, this BusinessWeek analysis shows how mathematical formulas play an important role in keyword-based online advertising campaigns.
Read article in full
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing [...]
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The more second or third-tier keywords you include in your pay-per-click campaign, the better.
Many people choose the top 10-20 keywords or phrases that get the most traffic, thinking that somehow they will beat all the others using those very same keywords. There is a reason why these keywords are so popular; everybody is bidding on [...]
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Clean and accurate source code can significantly improve your search engine rankings. The less “stuff” the search engines have to scan through to reach your keyword-rich text, the better.
Quick Clean Up Check List
Place meta tags in proper order in the HEAD section of your code
Use Cascading Style Sheets (CSS) for page design and font styles
Move [...]
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According to a recent Search Engine Marketing Professional Organization (SEMPO) report, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending.
The report, “The State of Search Engine Marketing 2005,” also projects that SEM spending in North America will reach $11 billion in [...]
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