From the monthly archives:

February 2006

When’s the last time you reviewed Google’s Webmaster Guidelines?
“Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to [...]

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Search Engine Strategies 2006

by maryarcher on February 25, 2006 · 0 comments

in search engine optimization

Join the thousands of online marketers at the Search Engine Strategies 2006 Conference & Expo, The Premier Event for Search Engine Marketing & Optimization in New York City February 27th – March 2nd, 2006!
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in [...]

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SEO Tip: Bold Keywords

by maryarcher on February 25, 2006 · 0 comments

in search engine optimization

Placing your keyword phrase(s) in bold can actually have a mild influence in your web page rankings; whereas using the strong tag will have no influence whatsoever.
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.

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Paid Searches Up

by maryarcher on February 17, 2006 · 0 comments

in search engine optimization

According to data from Nielsen//NetRatings‘, paid searches increased for both Yahoo! and Google in the past 6 months.
The number of Yahoo!’s paid searches increased 21% from August 2005 to 23.2 billion links in January 2006.
Google’s sponsored links on its search results page and publisher network increased 14% to 41 billion during the same time period.
–Source: [...]

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Online Searches Up 55%

by maryarcher on February 12, 2006 · 0 comments

in search engine optimization

According to data released by Nielsen//NetRatings, the number of U.S. searches grew 55 percent in December 2005 over December 2004.
Total Search Growth (Dec 2004 – Dec 2005)3,279,770 – 5,069,377 searches = 55%
Top 3 Search Engine Search Growth (Dec 2004 – Dec 2005)

Google = 75% (1,414,778 – 2,475, 895 searches)
Yahoo! = 53% (711,857 – 1,085,918 searches)
AOL [...]

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The Pittsburgh Steelers weren’t the only Super Bowl XL winners; Budweiser, Pepsi, Burger King, Pizza Hut, Go Daddy, Dove (just to name a few) were big winners as well!
If you didn’t get enough of the Super Bowl ads on Sunday, the search engines have made it easy for you to watch them again online.
Google [...]

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