From the monthly archives:
Looking to show your ads primarily to women in their twenties? Or maybe you want to focus your advertising efforts on seniors near retirement age?
Whatever demographic you’re targeting, try using Google’s demographic site selection tool to reach your preferred audience within the United States. You can choose from 22 demographic options to create the profile [...]
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Is someone stealing your Web content?
Is your Web content a little too similar to another website’s?Try this Similar Page Checker tool from webconfs.com to find out.
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.
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Over the past few weeks, we’ve watched InterActiveCorp’s (IAC) Jeeves the Butler and the search engine Teoma ride off into the sunset on horseback.
In the Butler’s place, you’ll find a cleaner interface featuring a new editable search tool box where users can easily launch a number of different types of searches (such as dictionary, image, [...]
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Advertisers are hooked on the results they’re getting from targeted and measurable online marketing methods.
According to the recent Outsell annual Ad Spending Study to analyze differences across advertisers and the markets they target: B2B, B2C, and Healthcare, Yahoo! and MSN face extended minority status in the ratings of advertisers if they don’t change the perception [...]
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