From the monthly archives:
Nielsen/NetRatings announced this week that year-over-year, searches on Google and Yahoo! grew 41 % and 47%, respectively. Google’s searches increased from 2.1 billion in March 2005 to 2.9 billion in March 2006, while Yahoo’s searches increased from 907.8 million to 1.3 billion in the same time period. MSN enjoyed a 9% year-over-year growth in searches, [...]
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According to a new report from the Click Fraud Index, the industry-wide average click fraud rate is 13.7 percent. This is substantially less than the industry-estimated 20 to 35 percent.
The report goes on to say that click fraud was far less on tier one search providers, such as Yahoo and Google, than on tier two [...]
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Web searchers will rarely go past three pages of search results, according to an recent research study by Jupiter Research and marketing firm iProspect. Additionally, 1/3 of search users associate prominent search listings with top brand status.
Study findings also include:
62% of those surveyed clicked on a result on the first page, up from 48% in [...]
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Google recently removed a prominent SEO consultant company from it’s index, along with several of the SEO’s client sites for employing illicit search engine optimization practices. Such practices were reported as keyword spamming, cloaking and artificially promoting the link popularity of their client’s websites. By the way, this company is still in business.
This is certainly [...]
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