From the monthly archives:
Use “Topic Drift” of at least 30% in your incoming links. In other words, don’t always say the same thing. Use synonymous words to describe the destination page. Use supporting words, synonyms, and surrounding text when linking between pages. Avoid use of the exact same link text (anchor text) to link between all of your [...]
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Despite several recent industry predictions (which saw search’s exponential growth eventually cooling off) search advertising, rather than display advertising, will continue to command the lion’s share of online ad revenue into the next decade, according to a new forecast issued by JupiterResearch.
The humble search ad will continue to be the vehicle of choice for online [...]
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Case studies published by Nielsen and SEO-PR report that when a listing is ranked well in both the natural and paid areas of a search engine results page, there is a click lift ranging between 32 percent and 300 percent. In the SEO-PR study, conversions increased by 300 percent as well.
Think about it; 300% increased [...]
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Online Advertisers spent $3.9 billion in the first quarter of 2006, according to the Interactive advertising Bureau and PricewaterhouseCoopers.
That’s a 30% increase over 2005. Although online ad spending has yet to be calculated for the second quarter, the upsurge is expected to continue.
Mary E. Archer is president and founder of Strategic Ranking LLC, a national [...]
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You know the top 3 Engines in Pay-per-click, but there are many others.
Here’s a list of the 15 Secondary PPC Engines (listed in order of effectiveness)
Miva
Kanoodle
Ask Sponsored Listings
Enhance Interactive
Industrybrains
AdBrite
LookSmart
Mirago(UK)
GoClick
Search123
SearchFeed
7search
ePilot
Findology
Blowsearch
– Source: Search Engine News
Benefits
The biggest benefit in using Secondary PPC Engines is [...]
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The major players in Pay-per-click (PPC) — Google AdWords, Yahoo! Sponsored Search, Microsoft adCenter — all have different ad ranking formulas. It’s important to understand each in order to manage successful search advertising campaigns.
Google AdWordsGoogle’s ad ranking formula combines the Cost-per-click (CPC) and something Google calls Quality Score.
(CPC x Quality Score = Ad Position)CPC=Cost-per-clickThis is [...]
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