From the monthly archives:

April 2007

Is Shorter Better?

by maryarcher on April 17, 2007 · 0 comments

in pay-per-click

Well, I’m not sure whether shorter is necessarily better, but Yahoo seems to think so. According to the Yahoo Search Marketing Blog, beginning in May, Yahoo will restrict new advertisers to 70-character ad descriptions versus their current 190-character limit.
Beginning in June, Yahoo will start shortening all ad descriptions to 70 characters (or the nearest complete [...]

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Average Conversion Rates Remain Status Quo

by maryarcher on April 10, 2007 · 0 comments

in search engine optimization

According to the e-tailing group’s Sixth Annual Merchant Survey, retail e-commerce sites convert an average of 2-3% of their site visitors into buyers.

These averages haven’t changed much over the past few years. They remain low — proving that many online users shop around before actually making a purchase and that we have a lot of [...]

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