From the monthly archives:
“Local business ads are AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s advertising network.”
—Google AdWords
I hadn’t had an opportunity to use Google AdWords Local Business Ads (LBAs) until recently.
I have to admit, I was impressed.
For those of you who aren’t familiar with LBAs, they are something [...]
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Remember back in 2006, when Google began testing newspaper ads as part of their ad mix?
OK, the day isn’t exactly etched in my memory either. Though, I do remember it seemed an odd marriage—”Google offering newspaper ads?” But Google apparently liked the idea—they eventually expanded the program to include some 800 newspapers.
Well, times have changed. [...]
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Cupid plans to spend an average of $102.50 on Valentine’s Day gifts and merchandise (down from last year’s $122.98 per person), according to the National Retail Federation’s (NRF’s) 2009 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch.
What’s this mean for E-commerce?
“E-commerce will benefit from consumer spending for Valentine’s Day because much of that [...]
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I read an article yesterday in PCMag.com, SEO Fiascoes: The Trouble with Search Engine Optimization by John C. Dvorak that really got to me. I’m still steaming! Here’s how the article started out…
“Search engine optimization (SEO) has turned into a big business, and from what I can tell its proponents are modern snake-oil salesmen.”
–John C. [...]
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“BLOG = Better Listings on Google”
You’ve probably heard this popular quote before. It’s a great quote! It does, however, take a little work to make it come true.
You need to apply sound SEO practices (i.e., keyword-friendly titles, URL structure, descriptions, tags and categories) to your blog. (We’ll talk more about that in another post.) You [...]
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