From the category archives:
Going once, going twice, SOLD to the lady in the hat for 2 dollars a click!
Thanks to Google Bid Simulator you no longer need to choose your Adwords bids by trial and error. Now, you can actually arm yourself with real information to determine your maximum CPC (cost per click). The Bid Simulator uses data [...]
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What is the best way to generate leads or sales online? Without a doubt, it’s SEO!
According to a June Forbes study, Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.
“It’s not news that marketing [...]
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Studies show that women buy or influence the purchase of 80% of all consumer goods in the United States. So, if you are not marketing to women, you’d better start.
Whether you’ve been marketing to women for years or just getting started, here’s a tip that’s sure to help.
Dancing Elephants Achievement Group is hosting a MUST [...]
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What’s instore for 2009?
Take a look at what eMarketer’s analysts predict for 2009…
Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate.
Search marketing spending will grow by 14.9% in 2009, to $12.3 billion.
Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach [...]
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Bigger ads do a bit better, but size has little impact on the click rate. It’s the clicks that count.
–Source: MarketingSherpa
Your 2 Cents
Got an opinion about banner ad size? Leave a comment.
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–Courtesy of MarketingSherpa
Mary E. Archer is president and founder of Strategic Ranking LLC, a national search engine optimization and marketing consulting company located in Richmond Virginia.
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