From the category archives:
Going once, going twice, SOLD to the lady in the hat for 2 dollars a click!
Thanks to Google Bid Simulator you no longer need to choose your Adwords bids by trial and error. Now, you can actually arm yourself with real information to determine your maximum CPC (cost per click). The Bid Simulator uses data [...]
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Earth Day is a time to focus on ways we can help protect our planet.
One of the easiest ways you can ‘Go Green’ is to use an eco-friendly search engine. In that spirit, I’ve listed my picks for the Top Ten Green Search Engines available online today. Give them a try!
Green Maven is a search [...]
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“Local business ads are AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s advertising network.”
—Google AdWords
I hadn’t had an opportunity to use Google AdWords Local Business Ads (LBAs) until recently.
I have to admit, I was impressed.
For those of you who aren’t familiar with LBAs, they are something [...]
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Well, I’m not sure whether shorter is necessarily better, but Yahoo seems to think so. According to the Yahoo Search Marketing Blog, beginning in May, Yahoo will restrict new advertisers to 70-character ad descriptions versus their current 190-character limit.
Beginning in June, Yahoo will start shortening all ad descriptions to 70 characters (or the nearest complete [...]
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Looking to show your ads primarily to women in their twenties? Or maybe you want to focus your advertising efforts on seniors near retirement age?
Whatever demographic you’re targeting, try using Google’s demographic site selection tool to reach your preferred audience within the United States. You can choose from 22 demographic options to create the profile [...]
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