From the category archives:
Before you embark on intensive keyword research for your website or blog, make sure you really know who your prospects are.
I know what you’re thinking… Dah, that’s obvious, Mary. But you’d be surprised how many small business owners don’t have a good handle on who their online audience really is.
So, ask yourself these questions upfront:
Who [...]
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If you are like most people, you’ve pledged (whether enthusiastically or begrudgingly), a few New Years’ resolutions for 2010. One resolution you may not have considered is improving your website results in the coming year. Think about it, how many of your resolutions have the real potential of adding to your bottom line? If your [...]
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Going once, going twice, SOLD to the lady in the hat for 2 dollars a click!
Thanks to Google Bid Simulator you no longer need to choose your Adwords bids by trial and error. Now, you can actually arm yourself with real information to determine your maximum CPC (cost per click). The Bid Simulator uses data [...]
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One of the first and most important steps of any search engine marketing campaign is creating an initial list of keywords. After all, everything else you do is based on these keywords, isn’t it?
Here’s some tips to help you get started on building that all-important initial keyword list:
Check out your competition—This may seem obvious, but [...]
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Ever wonder exactly how search ads are priced and ranked on Google AdWords?
Well, it’s not rocket science, but it can be a bit confusing.
Take a look at this video from Google’s Chief Economist, Hal Varian, posted on Inside AdWords Blog today. It’s a really nice easy-to-understand overview of how Google AdWords ranks, positions, and prices [...]
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“Local business ads are AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s advertising network.”
—Google AdWords
I hadn’t had an opportunity to use Google AdWords Local Business Ads (LBAs) until recently.
I have to admit, I was impressed.
For those of you who aren’t familiar with LBAs, they are something [...]
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