From the category archives:

search engine marketing

It may surprise you to know that all so-called SEOs don’t agree on everything!
There’s an awful lot of talk about whether meta tags are still relevant or not. I read a lot of SEO blogs and articles and continually see SEOs ranting and raving about whether Google, Yahoo, and Bing use the meta description [...]

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Before you embark on intensive keyword research for your website or blog, make sure you really know who your prospects are.
I know what you’re thinking… Dah, that’s obvious, Mary. But you’d be surprised how many small business owners don’t have a good handle on who their online audience really is.
So, ask yourself these questions upfront:

Who [...]

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If you are like most people, you’ve pledged (whether enthusiastically or begrudgingly), a few New Years’ resolutions for 2010. One resolution you may not have considered is improving your website results in the coming year. Think about it, how many of your resolutions have the real potential of adding to your bottom line? If your [...]

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Want FREE SEO Advice?
I’ll be at the Richmond Pop-Up Marketing Shop in Innsbrook tomorrow (Tuesday, October 6th) giving local small businesses an hour of FREE search engine optimization (SEO) advice.
Call (804) 447-4032 or email peter@hooplegroup.com to setup an appointment ahead of time.
Or walk in from 2:00pm – 5:00pm. If we can’t fit you in, I’ll [...]

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What is the best way to generate leads or sales online? Without a doubt, it’s SEO!

According to a June Forbes study, Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.
“It’s not news that marketing [...]

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Mozilla Firefox is my Web browser of choice for a number of reasons; its easy to use interface, enhanced performance, security, community, helpful features and add ons…
But, what I find especially useful are Firefox’s search marketing extensions.
Here’s a few of my favorites:
SEO Toolbar
SEO Toolbar provides access to Google, Yahoo, and MSN backlinks, PageRank, Google cache, [...]

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