If your business depends on local customers, local search is where it’s at!
Search is going local and everyone from your dry cleaners to the pizza joint down the street are implementing local search campaigns. If you’re not, you had better start!
Why?
It should be no surprise that your customers are not looking for you in the printed yellow pages anymore, they are searching for you online.
Local search converts to business. Think about it. Most people who look for a local restaurant, accountant, insurance agent or other business are not doing research but are looking for someone to do business with.
Need more reasons, to start your local search campaign?
Over 73% of all searches are made with local intent. —Google
For some types of businesses, nearly all searches are made with local intent. —Google
97% of American Interent users use the Internet to shop of which 57% characterize their behavior as “shop online, purchase offline” —NPD Group
90% of online commercial searches result in offline bricks and mortar purchases. —comScore
82% of local searchers follow up offline via an in-store visit, phone call or purchase. —comScore
80% of budgets are spent within 50-miles of the home. —DMA
70% of U.S. Households now use the Internet when Shopping locally for products and services. —The Kelsey Group and ConStat
I could go on and on, but you get the picture. Kick-start your local search campaign today!
Your 2 Cents
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