Food for thought…
According to a recent article from eMarketer.com research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 Consumers exposed to paid search along with influenced social media had a 50% increase in click-through rate on paid search ads. Organic search click-through rates were higher, too.
“This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase,” said Graham Mudd, vice president of comScore.
Are you taking advantage of the synergy between search and social media?
Your 2 Cents
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