What if you could create the next knock-out product or service in your niche simply by asking a few questions to a social network?
That’s exactly what Del Monte did! They built a social networking community of serious dog owners (you know “real dog lovers” who do everything with and will do anything for, their dogs) and solicited their advice.
They asked this dog lovin’ community things like “What does your dog like to eat for breakfast?” Then, based on the answers they received, they created a hot new product called Snausages Breakfast Bites. Pretty cool stuff!
We could all learn something from Del Monte’s social media strategy case study.
Watch this Advertising Age Video featuring Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies.
Del Monte Social Media Strategy Creates A New Pet Food
By the way, if you happen to be a “real dog lover” like me, you can find these Breakfast Bites in your local pet store.
Your 2 Cents
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