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Going once, going twice, SOLD to the lady in the hat for 2 dollars a click!
Thanks to Google Bid Simulator you no longer need to choose your Adwords bids by trial and error. Now, you can actually arm yourself with real information to determine your maximum CPC (cost per click). The Bid Simulator uses data [...]
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“Local business ads are AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s advertising network.”
—Google AdWords
I hadn’t had an opportunity to use Google AdWords Local Business Ads (LBAs) until recently.
I have to admit, I was impressed.
For those of you who aren’t familiar with LBAs, they are something [...]
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Looking to show your ads primarily to women in their twenties? Or maybe you want to focus your advertising efforts on seniors near retirement age?
Whatever demographic you’re targeting, try using Google’s demographic site selection tool to reach your preferred audience within the United States. You can choose from 22 demographic options to create the profile [...]
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