I had the pleasure of speaking to a group of Richmond Chapter SCORE counselors this morning about Search Engine Optimization.
The hour flew by—they had some great questions! Those interested, can download a copy of my Search Engine Marketing: It’s About Making Your Website Work for You presentation here, as promised.
Thanks to my friend, Fred Esposito [...]
Tagged as:
search engine marketing,
search engine optimization
Got a restaurant website? Believe it or not, including an optimized menu on your site can help your search rankings.
That’s right, Google rewards restaurants that include their menu on their sites with higher quality indicators and better rankings. Major search engines and your customers want to know what’s for dinner!
It’s not just that you publish [...]
Tagged as:
search engine marketing,
Search Engine News,
search engine optimization,
search engines,
seo tips
Google recently combined its Local Business Center and Place Pages. They also added some new features.
If you’ve got a local business, it’s worth your time to watch this Google Places How-To Webinar video from Google.
Need help getting your Google Place setup? Contact us!
Tagged as:
local search,
search engine marketing,
search engine optimization
It may surprise you to know that all so-called SEOs don’t agree on everything!
There’s an awful lot of talk about whether meta tags are still relevant or not. I read a lot of SEO blogs and articles and continually see SEOs ranting and raving about whether Google, Yahoo, and Bing use the meta description [...]
Tagged as:
search engine advertising,
search engine marketing,
search engine optimization,
seo tips
Before you embark on intensive keyword research for your website or blog, make sure you really know who your prospects are.
I know what you’re thinking… Dah, that’s obvious, Mary. But you’d be surprised how many small business owners don’t have a good handle on who their online audience really is.
So, ask yourself these questions upfront:
Who [...]
Tagged as:
blogging,
keyword research,
search engine marketing,
search engine optimization,
seo tips
If you are like most people, you’ve pledged (whether enthusiastically or begrudgingly), a few New Years’ resolutions for 2010. One resolution you may not have considered is improving your website results in the coming year. Think about it, how many of your resolutions have the real potential of adding to your bottom line? If your [...]
Tagged as:
search engine advertising,
search engine marketing,
search engine optimization