From the category archives:
Before you embark on intensive keyword research for your website or blog, make sure you really know who your prospects are.
I know what you’re thinking… Dah, that’s obvious, Mary. But you’d be surprised how many small business owners don’t have a good handle on who their online audience really is.
So, ask yourself these questions upfront:
Who [...]
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Many of my client’s call me after they’ve published a new website design. They’re very excited about their brand new website and now they want it to rank well in the search engines. It’s an afterthought—it’s as if one thing had nothing to do with the other. This happens so frequently that it doesn’t surprise [...]
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SEO Tip: Using Google’s “Searches Related To” feature for keyword research? You can bet your competitors are!
Find out how…
Do a Google search for pool supplies.
Now, scroll down to the bottom of your search results page.
See it? Google displays a collection of additional, related keywords that other searchers associate with pool supplies.
Searches related to: pool supplies
above [...]
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One of the first and most important steps of any search engine marketing campaign is creating an initial list of keywords. After all, everything else you do is based on these keywords, isn’t it?
Here’s some tips to help you get started on building that all-important initial keyword list:
Check out your competition—This may seem obvious, but [...]
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If you want to find out what’s on American’s minds, all you need do is look at the top search terms on the major search engines.
ComScore recently reported “job search” as the fastest growing content category in 2008. The number of visitors to job sites grew 51 percent to 18.8 million visitors.
The following chart from [...]
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Keyword analysis is the most important aspect of any search engine marketing campaign. If you select the right keywords, you’re well on your way to a successful campaign.
So, I’ve put together a list of keyword tools to help you out. Give them a try and find the one(s) that works best for you.
Google AdWords Keyword [...]
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