Many of my client’s call me after they’ve published a new website design. They’re very excited about their brand new website and now they want it to rank well in the search engines. It’s an afterthought—it’s as if one thing had nothing to do with the other. This happens so frequently that it doesn’t surprise me anymore.
What does surprise me, however, is that they’ve implemented this wonderful new website design without first identifying the keywords that their potential visitors (customers and clients) might use to find their site on the Internet. Even more surprising, is that they’ve paid good money for this new website that no one can find!
If you want potential customers to find your website via Google, Yahoo, Bing or another search engine, your site must be designed with the search terms they are likely to use in mind.
Let’s say you are an author and professional speaker. You make your living selling books and speaking to Corporations, businesses, and organizations about, oh I don’t know, health and fitness. So, while defining your target market (audience) for your health and fitness website, take some time to identify what search terms these potential customers might use to find what you have to offer.
For instance, Sally (the 35 year old single executive secretary), might look for your books and/or services by typing fitness woman, fitness singles, aerobic exercise, or health and fitness articles into the search box.
Whereas, Joe (the overweight 45 year old CFO and father of two), might look for your books and/or services by typing diet fitness book, physical fitness, exercise, or why is health and fitness important into the search box.
Whatever the search terms, your website design, architecture, and copy should be planned around them. If Sally (and others like her) is looking for “fitness woman” make sure you have a web page optimized for those keywords.
By the way, this rings true for your entire online marketing campaign. Once you’ve identified your keywords, you can optimize your website for them as well as your blogs, YouTube videos, Twitter accounts and tweets, and even Facebook accounts and pages.
Keywords first!
Your 2 Cents
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Photo credit — Brenda-Starr
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Keywords always good, but it’s hard to find to good keyword for me. I know it’s not a good idea to use, tables or images in contributions. Since the content displayed on them, would not be reserved by search engines such as Google. No key words could be found in this way.
I’ve been looking for effective and efficient way to promote gaming sites these days. However, it is pretty hard with the key words of “Casino” being banned by many websites. I think the phrase is not search engine friendly.
Looking for some good advice on this topic.
I know that it is not a good idea to use table or pics in posts. As the content shown on them wouldn’t be reserved by search engine like Google. No key word could be found in that way.
Get the right keyword for your posts could actually help make your website top the search engine result pages. These days, many different kinds of Keyword Research Tools can help people choose the right keyword that point to their online business.
Great article with some good tips. We have experienced an increase in traffic recently but I think that can be increased using the tips that are outlined above.